General info about "Acura"

Posted on October 23, 2010

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Acura has been setting new standards in automotive design and engineering for two decades through bold innovation, a refined sense of aesthetics, and precision manufacturing. By introducing groundbreaking technologies like Super Handling All-Wheel Drive™ (SH-AWD®), Variable Valve Timing and Lift Electronic Control (VTEC®), and Advanced Compatibility Engineering™ (ACE™) structural design, Acura has continually redefined the state of the art.

The result is a stunning vehicle lineup with exhilarating performance, unsurpassed comfort and safety features—with the most exacting attention to details. And the extreme care that Acura gives to the making of each automobile extends into the community and environment as well.

Genaral Info:

Type: Division

Industry: Automotive

Founded: 1986

Headquarters: Torrance, California

Key people: John Mendel, V.P., Acura USA

Products: Luxury vehicles

Parent: Honda Motor Company, Limited

Website: Acura.com

Ad slogans: “The True Definition of Luxury. Yours. ”
“Acura. Precision Crafted Performance”

Brand Logo:

Current models:

* MDX (luxury SUV)
* RDX (crossover SUV)
* RL (mid-size sedan) (known as “RL” in North America, “Legend” in the rest of the world)
* TL (mid-size sports sedan)
* TSX (compact sports sedan)
* CSX (compact sedan) (replacement for the Acura EL, only available in Canada)
* ZDX (luxury crossover SUV)

Discontinued models:

* EL (compact sedan, replaced Integra sedan; available only in Canada, replaced by the CSX–which is also available only in Canada)
* Integra (sports coupe and sedan, replaced by the RSX and EL)
* RSX (sports coupe, discontinued after the 2006 model year)
* Legend (luxury sedan and coupe, replaced by the RL) (“Legend” nameplate discontinued only in N. America)
* Vigor (mid-sized sedan, replaced by the TL)
* CL (luxury coupe, discontinued after 2003 model year)
* SLX (SUV, replaced by the MDX; available only in the United States)
* NSX (exotic coupe) In production until 2005.

Timeline (brand history):

-1986
*Acura debuts in North America as the first Japanese luxury marque.

……………………………………………………………………………………………………………………………………………

-1990
*Acura dealerships in the US win their fifth consecutive first-place ranking on the Customer Satisfaction Index by J. D. Power and Associates. Acura announces that it will expand research and development in US.

……………………………………………………………………………………………………………………………………………

-1991
*The Acura Legend coupe wins Motor Trend’s prestigious Import Car of the Year trophy.
*Honda’s VTEC technology is introduced in the NSX
*Acura is introduced in Hong Kong by Reliance Motors
……………………………………………………………………………………………………………………………………………

-1996
*The CL coupe is introduced as a ’97 model
……………………………………………………………………………………………………………………………………………

-1997
*The Integra Type-R is introduced.
*The Civic-based 1.6EL replaces the Integra sedan in the Canadian lineup, while the Integra sedan continued U.S. sales until 2001.
……………………………………………………………………………………………………………………………………………

-2001
*The MDX wins the prestigious Motor Trend “2001 Sport/Utility of the Year” award.
*Civic-based 1.7EL launched, replacing the 1.6EL, in the Canadian lineup.
……………………………………………………………………………………………………………………………………………

-2002
*Acura RSX replaces Integra name in North America. Integra, first introduced in 1986
……………………………………………………………………………………………………………………………………………

-2003
*CL is dropped
……………………………………………………………………………………………………………………………………………

-2004
*Acura is introduced in Mexico by Honda de Mexico.
*3rd generation Acura TL is introduced.
*TSX is introduced. TSX becomes very competitive choice against popular BMW 3-series.
……………………………………………………………………………………………………………………………………………

-2005
*The new Acura TL wins “Consumer’s Most Wanted Vehicle” at Edmunds.com
*Acura RL is introduced with revolutionary SH-AWD system
*Acura drops engine size from 1.7EL model name.
……………………………………………………………………………………………………………………………………………

-2006
*Acura is introduced in China.
*Acura RDX is introduced with SH-AWD
*Acura introduces CSX to replace EL, and is only sold in Canada.
*Acura RSX is dropped.
……………………………………………………………………………………………………………………………………………

-2007
*Acura MDX receives a redesign.
*Acura TL Type-S is reintroduced, CSX Type-S is introduced.
……………………………………………………………………………………………………………………………………………

-2008
*Acura announces the introduction of the diesel engine into the lineup.
*Acura introduces the new RL, which receives a mid model change redesign at the Chicago Auto Show.
*Acura introduces new TSX at the New York Auto Show.
……………………………………………………………………………………………………………………………………………

-2009
*Acura TSX receives a redesign.
*Acura TL receives a redesign.
*Acura RL receives a mid-model change.
*Acura CSX receives a mid-model change.
……………………………………………………………………………………………………………………………………………

-2010
*Acura introduces all new ZDX.
*Acura MDX receives a mid-model change.
*Acura RDX receives a mid-model change.
*Acura TSX receives V-6 engine.
……………………………………………………………………………………………………………………………………………

-2011
*Acura TSX Sport Wagon is announced.
……………………………………………………………………………………………………………………………………………

Source(s): http://www.acura.com; http://www.en.wikipedia.org

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